Folio I. Auckland · Tauranga · Taupō · New Plymouth · Whanganui · Wellington · Nelson · Christchurch

I build the AI-driven systems and tools you don’t have, fix the ones that are broken, and teach your team to actually use AI productively.

Figure I: the engine. A problem turns a crank on the Build gear, which meshes with the Train and Fix gears. Their output runs along a shaft into a dial labelled the measure, reading from before to after. Build Train Fix The measure nothing exists yet think, don’t type the real fault 01 02 03 before after a problem turns the crank change you can actually measure another app? no. one problem drives all three misura prima, poi costruisci
Fig. I The engine. One problem turns the crank; build, train and fix mesh; the result is read on the measure.
go on, draw on the page. click to drop a blot.
Folio II. Three doors.

Pick the one that’s true right now.

Follow the questions. Every answer lands on a door.
Figure II: the decision. Does a system exist yet? No: Build It. Yes: does it do what it is supposed to? No: Fix It. Yes: can your team think with AI, or only type into it? Only type: Train It. Think: just talk. Does a systemexist yet? Does it do whatit’s supposed to? Can your team think withAI, or only type into it? Build It Fix It Train It Just talk no yes no yes only type think a problem 010302 buy another tool? no.
Fig. II Three questions, in order. The first honest “no” is your door.
door 01 Build It Nothing exists yet, and you need it built properly the first time, around how the work actually happens. see how → door 02 Train It Your team doesn’t know how to think with AI, only how to type into it. That’s a habit, and it can be taught. see how → door 03 Fix It Your system is failing and you need someone to find out why and repair it. The real fault, not the symptom. see how →
Folio III. The governing rule.

You can only change what you can measure.

  1. 1 Measure Build the measurement first.
  2. 2 See Put it on a dashboard.
  3. 3 360 Degrees Make it global.
  4. 4 Function Get the stack solid.
  5. 5 Central Make information the water source.
  6. 6 Duplicate Template everything that repeats.
read the whole method →
Folio IV. How a problem gets solved here.

One · Three · One

Not a menu of fifty ideas. One problem in, one decision out.
Figure III: the 1-3-1 lens. One clearly defined problem passes through a lens and splits into three genuinely different solutions, which a second lens focuses into one recommendation. D a fourth? no. three. ABC One problem Three solutions One recommendation defined clearly, in one sentence each genuinely different chosen, and argued θ not five shades of one idea 131
Fig. III The 1-3-1 lens. Split the light, then focus it.
1 · One problem Identify a clear and specific problem. If it can’t be said in one sentence, it isn’t defined yet.
3 · Three solutions Develop three viable options, each genuinely different from the others. Never variations on one idea.
1 · One recommendation Select the best and say plainly why. Then build it.
Folio V. The ledger.

Proof, not adjectives.

$45m

of driver income recovered through one nationwide legal licensing system.

open the full ledger →
ii · Alcohol testing NZ’s first system evaluating breath tests against real-world blood results.
iii · Applicant tracking Zero applicants lost since the HubSpot pipeline went live.
iv · Google Ads A five-figure ad overspend recovered under the CGA.
v · Webflow CMS Week-long content updates now done in-house in minutes.
vi · FileMaker A three-hour daily task that now runs itself.
Guy Hollister
Guy Hollister
Folio VI. Who’s doing this.

Guy Hollister.
Practitioner, not theorist.

I fix things, build things, and teach people how to think with AI instead of just typing at it. No theory that hasn’t been tested on a real problem first.

read the whole story →
Free 20-minute call

Broken system, missing tool, or a team that can’t use AI properly. Tell me which.

In one call I’ll tell you straight what’s wrong, whether AI can actually fix it, and what it’ll take. No proposal, no jargon, no obligation.

Book the call →